Welcome to your fifteenth issue of the Quiet Empire Newsletter. Your newsletters will be arriving in your in box every Tuesday and Saturday (Specifically chosen because for most of us, Mondays are chaos and Saturday is a good catch up day)
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In today’s issue:
💰 Issue #15 — The Offer Hierarchy: What to Sell First (and What to Ditch)
A quiet empire is built on strategic stacking — not spaghetti launches
Most entrepreneurs have 3 offers too many.
That’s not leverage. That’s leakage. 😬
Let me give you the Offer Hierarchy — so your income builds upward, not outward.
📦 Meet Brendan — The Launch Addict
Brendan had:
A $27 ebook
A $97 course
A $249 membership
And a $3,000 group program
He sold… none of them.
Why? Confusion.
I helped him simplify to one premium offer — $1,500.
We used his ebook as a lead magnet.
He made $12K the next month.
🧱 The Offer Hierarchy (Stack Smart, Not Sloppy)
🧲 Entry — Free or Low-Ticket (Lead Magnet Only)
Purpose: capture attention
Checklist
PDF
Video series
💥 Core — High-Ticket or Premium (Main Offer)
Purpose: actual revenue
Done-with-you coaching
Digital service
Productized offer
🔁 Ascension — Monthly or Group (Back-End Only)
Purpose: long-term scalability
Membership
Affiliate income
Continuity play
Rule of Thumb:
Sell the Core first.
Add Ascension after.
Use Entry to feed them both.
📜 “You don’t need 3 offers. You need 1 that works — and a ladder that follows.”
💬 What’s your current offer stack? Comment and I’ll simplify it with you
📤 Send to your buddy who’s building chaos instead of clarity
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